I embed into your business as a fractional marketer — running SEO, paid ads, email, landing pages, and everything in between — so you get senior-level execution, not just strategy decks.
Working with UK & international businesses since 2017 · 23 client engagements · £1.4M+ pipeline generated
Strategy, positioning, and campaign architecture built by someone who has done it, not delegated it.
I build and run campaigns end to end, across every channel that matters to your business.
Monthly retainers. No hiring process. No payroll. No overhead.
No guesswork. Every channel is run on industry-standard platforms.
Keyword research and mapping (SEMRush, Moz, Ahrefs, AnswerThePublic). On-page optimisation. Technical SEO audits. Meta title and description writing. Backlink outreach (Featured.com). Competitor gap analysis (SpyFu, Ahrefs). Featured Snippet targeting. LLM.txt setup for AI search visibility.
Search campaign setup and management. Exact match keyword strategy. Daily performance monitoring. A/B ad copy testing. Bid optimisation. Lead tracking and conversion setup. Weekly performance review.
Campaign strategy and setup. Audience research and targeting. Creative briefing and direction. A/B testing (minimum 2 variants). FB Ads Library competitor research. Bi-weekly performance review.
List segmentation and hygiene. Campaign copywriting in brand voice. Platform management (Brevo/Spotler). A/B subject line and preview text testing. UTM tagging. Cold email sequences. Weekly sales email cadences. Performance reporting (open rate, CTR, conversions).
WordPress landing page development. Geo-dynamic personalisation (location-based headlines). Hotjar heatmap and session recording setup and review. Microsoft Clarity behaviour analytics. Conversion rate optimisation recommendations. Monthly CRO report.
Monthly content calendar. Caption writing (platform-native tone). Instagram Stories strategy. Buffer scheduling. Hashtag and tagging strategy. Performance review.
LinkedIn InMail campaign strategy and copy. Cold email outreach sequences. Inbound lead funnel setup. Lead logging and pipeline tracking (Excel). Audience research for outbound targeting.
Full marketing ownership. Channel mix strategy. Quarterly marketing roadmap. Weekly strategy calls. KPI framework and goal setting. Vendor and tool management. Competitive intelligence. Reporting dashboard setup and maintenance.
Challenge: Zero inbound leads. Fully dependent on outbound.
Approach: Built a geo-dynamic landing page that personalised the main headline by visitor location (e.g. "International courier service from [City] to Abroad"), paired with a Google Search Ads campaign.
Result: 66 inbound leads generated.
Challenge: Needed a full marketing function without the cost of a full-time hire.
Approach: Operated as one-person marketing department for 7 years — SEO, Google Ads, email, CRO, landing pages, social, PR, and competitive intelligence, end to end.
Result: 350+ leads at ~£4,000 CLTV, £1.4M+ pipeline, 23x return on total fees.
Challenge: New site, zero organic traffic, 2,189 bounced contacts in email list.
Approach: SEO foundation, meta optimisation targeting "music mastering service," Brevo list segmentation by audience type, Instagram Stories strategy, LLM.txt setup, 4–5 backlinks/month.
Result: Ongoing — structured for 4 booked mastering sessions/month by Month 6.
All packages are monthly retainers. Ad spend (Google, Meta) is always client-paid and billed separately. Contracts start at 3 months.
Best for: Businesses that need one focused channel done properly.
Best for: Growing businesses that need consistent multi-channel execution with measurable results.
Best for: Businesses that want a senior marketer embedded as their complete marketing department — no gaps, no handoffs, full ownership.
Based in Noida, India. Serving UK, US, and international clients remotely since 2017. Invoicing in GBP, USD, or INR. Minimum engagement: 3 months. Ad spend always billed separately and directly to the platform — never marked up.
I'm Manav — and I'm the person who will actually be running your marketing. Not a project manager passing briefs to juniors. Not an account exec on their fifth client call of the day. Me.
I've spent years embedded inside UK and Indian businesses as a one-person marketing department — building lead gen systems, running paid campaigns, writing email sequences, fixing the gaps that full-service agencies leave behind.
I work across SEO, Google Ads, Meta Ads, email, landing pages, CRO, and social — and for clients on my Full-Stack retainer, I operate as a Fractional CMO, owning the entire function.
I don't do retainer theatre. I do results.
Work with me →A fractional marketer is a senior marketing professional who works with your business part-time or on retainer — delivering the strategy and execution of a full-time hire without the full-time salary, benefits, or overhead. It works particularly well for SMEs, scale-ups, and founder-led businesses that need real marketing output but aren't ready for a £60–80K CMO.
With an agency, your account is managed by a team where the senior person sells and juniors execute. With a fractional marketer, one senior person both thinks and builds — no handoffs, no markups on junior time, no account management layer in between. I work inside your business, not at arm's length from it.
SEO, Google Ads, Meta Ads, email marketing, landing page development, CRO, social media, and LinkedIn outreach. On the Full-Stack retainer, I take CMO-level ownership — setting the roadmap, managing channels, and reporting on the full marketing function.
Yes — the majority of my clients are UK-based, with US and international engagements as well. I work fully remotely and structure contracts and invoicing to suit international clients in GBP, USD, or INR.
My retainer covers strategy, setup, execution, and management. Any money paid directly to Google, Meta, or LinkedIn is paid by you, not routed through me. This keeps budgets fully transparent — you always know exactly where every pound or dollar is going, and it is never marked up.
Yes — tool subscriptions are the client's responsibility. I will tell you exactly which tools are needed for your package at the onboarding call, and provide guidance on the right plan for each. In some cases I can use my own access for audits, but active campaign management requires client-owned accounts.
Three months. This is the minimum time needed to see meaningful, attributable results from SEO, email campaigns, or paid ads. After the initial period, we move to a rolling monthly arrangement.
I take a limited number of active retainer clients at any given time to maintain the quality of execution each client deserves. If you're interested in working together, it is worth getting in touch sooner rather than later to check availability.
For an Indian logistics client, a geo-dynamic landing page paired with Google Ads generated 66 inbound leads. For a UK restaurant reservation SaaS, a 7-year fractional engagement produced 350+ qualified leads and £1.4M+ in pipeline — a 23x return on total fees paid. Full case studies are available on request.
Yes. Package changes take effect from the next billing cycle. Upgrades can be discussed at any time and actioned within the current month where workload allows.